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Diversify, Diversify, Diversify!

Posted on June 26, 2008 at 12:49 pm 
Filed Under Financial Markets, Financial Planning, Investment Planning

Diversification is one of those “hot button” words that we hear so much about in times like these, but it may just happen to be one idea that is worth understanding.

The word diversification is defined by www.investopedia.com as “A risk management technique that mixes a wide variety of investments within a portfolio.” They go on to say “Diversification strives to smooth out unsystematic risk events in a portfolio so that the positive performance of some investments will neutralize the negative performance of others.” Some big words for sure, but the most common phrase used for this term is “don’t put all your eggs in one basket”. John Paul Getty once said that he’d “rather have 100 employees earning him just one dollar then one man earning him one hundred dollars”. I’m guessing he understood the theory of diversification very well, even beyond his personal investment portfolio.

Your Take-Away: There is absolutely no question that we have all seen the incredible volatility that has been taking place in the world economy over the past 12 months, and the last couple of weeks has been no different. It is hard to watch your portfolio go up and down like a yo yo at times, but that is just part of the game if you hold any money in the market at all. The reason you made the choice to invest the money you did then should be no different then it is now, despite what you’ve experienced over the last few months.

Take advantage of this market and really review whether your portfolio is well diversified. Things to look at would include an appropriate balance between income and equity funds, regions like the US, Canada and world, and even asset classes such as resources and financials. Diversification is the one thing that could help to prevent you from huge swings in a market like this, so it’s definitely worth ensuring that your portfolio has taken advantage of this wonderful strategy.

Until next time, have a Terrific Thursday!

Chris

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