Female Investors are Generally “Unengaged”

Posted on November 26, 2007 at 1:37 pm
Filed Under Financial Planning, Investment Planning

TD Waterhouse recently polled a group of Canadian women and have found that most are disengaged from investing, are conservative, and are risk averse.

The findings in this poll were broken down into four categories that almost every Canadian woman falls into. The first is “Panicked Paula” who is considered disengaged from her investments and is worried about her future. The second is “Blissful Betty” who is also disengaged as well, but in this case is not worried about her financial future at all. The third type of investor is “Sleepless Sally” who is engaged in her investment portfolio but is worried about the markets and her future. Finally, the fourth investor type is “Confident Kate” who has taken action with her portfolio and is happy and confident with both her current and future status.

Your Take-Away: The key difference in all four types of female investors is not their knowledge as much as their involvement and awareness of where they are and where they are going. Being engaged is not about having all the answers, but rather taking the necessary steps to determine where you are, where you want to be, and how you will get there. This does not have to be a daily responsibility, but with minimal effort, you too can become “Confident Kate”, if you choose too.

David Bach wrote a book called “Smart Women Finish Rich” and it is definitely one that I would recommend to any woman looking to take control of her finances. Definitely a great first step for any woman interested in becoming more involved with her money.

Until next time, have a Magnificent Monday.

Chris

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